Privacy Policy

Last Modified: November 7 2023

Linen Ryan Holdings Ltd. (together with its subsidiaries and affiliated entities), the “Company”) respects your privacy and is committed to protecting it through this privacy policy (this “policy”).

This policy describes the Company’s practices for collecting, using, maintaining, protecting, and disclosing the information it may collect from or about you or that you may provide when you visit any Company website, including pelvicfloorstrong.com, pelvicfloorstrongsystem.com, fvblueprint.com, alexmillerwellness.com, femalevitalitydaily.com and neweranaturals.com, and any other domains that may be used by the Company from time to time (collectively, the “Website,” and such information, your “information”) and the Company’s practices for collecting, using, keeping, protecting, and disclosing that information. This policy applies to all information collected from or about you through the Website, regardless of the country where you are located.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. The Company does not control these third-party websites, and this policy does not apply to information collected by such third parties. The Company encourages you to read the privacy policy of every website you visit.

Please read this policy carefully to understand the Company’s policies and practices for processing and storing your information. By engaging with the Website, you accept and consent to the practices described in this policy. This policy may change from time to time (see the “Changes to the privacy policy” heading below). Your continued engaging with the Website after any such revisions indicates that you accept and consent to them, so please check the policy periodically for updates.

1. Data the Company may collect

Personal data means any information about an individual from which that person can be identified. It does not include data that has been deidentified or anonymized such that such individual can no longer be identified (“Aggregated Data”).

The Company may collect, use, store, and transfer different kinds of information from or about you, which the Company has grouped together as follows:

  • Personal data, including first name and last name, billing address, delivery address, email address, telephone numbers, and payment card details.
  • Transaction Data includes details about payments from you and other details of products you have purchased from the Company.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
  • Profile Data includes your purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data includes information about how you use the Company’s Website, products, and services (such as page views, items put into your shopping cart, and website navigation patterns).
  • Marketing and Communications Data includes your preferences in receiving marketing from the Company and its third parties and your communication preferences.

The Company also collects, uses, and shares Aggregated Data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, the Company may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if the Company combines or connects Aggregated Data with your personal data so that it can directly or indirectly identify you, the Company treats the combined data as personal data which will be used in accordance with this policy.

The Company does not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor does the Company collect any information about criminal convictions and offenses.

If you fail to provide information

Where the Company needs to collect information from you by law or under the terms of a contract it has with you and you fail to provide that data when requested, the Company may not be able to perform the contract it has or is trying to enter into with you (for example, to provide you with goods or services). In this case, the Company may have to cancel a product or service you have with the Company, but the Company will notify you if this is the case at the time.

2. How the Company collects data about you

The Company uses different methods to collect data from and about you including through:

  • Direct interactions. You may give the Company data about you by filling in forms or by corresponding with the Company by phone, email, or otherwise. This includes information you provide when place an order; review a product; request marketing to be sent to you; request information about the Company’s products; enter a competition, promotion, or survey; give the Company feedback; and when you report a problem with the Website.
  • Automated technologies or interactions. As you interact with the Website, the Company may automatically collect data about you as specified above. The Company collects this data by using cookies, server logs, and other similar technologies (see Cookies and automatic data collection technologies).
  • Third parties or publicly available sources. The Company may receive data about you if you visit other websites employing the Company’s cookies or from third parties including, for example, business partners (including affiliates in the Website’s affiliate marketing program); subcontractors in technical, payment, and delivery services; advertising networks; analytics providers; and search information providers.

Cookies and automatic data collection technologies

The Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps the Company deliver a better and more personalized service when you browse the Website. It also allows the Company to improve the Website by enabling it to:

  • Estimate the Website’s audience size and usage patterns.
  • Store your preferences so the Company may customize the Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to the Website.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, certain parts of the Website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, the Company’s system will issue them.

Third-party use of cookies and other tracking technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect data about you when you use the Website. They may associate the data collected with your personal data or they may collect data, including personal data, about your online activities over time and across different websites and other online services. They may use this data to provide you with interest-based (behavioral) advertising or other targeted content.

The Company does not control how these third-party tracking technologies operate or how they may use the collected data. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

3. Program Requirements

How the Company uses your information

  • Provide you with products, offer you services, communicate with you, deliver advertising and marketing, or to conduct other business operations, such as using data to improve and personalize your experiences.
  • Present the Website and provide you with the information, products, services, and support that you request from the Company.
  • Meet the Company’s obligations and enforce its rights arising from any contracts with you (including the Company’s Terms of Use), including for billing or collections, or comply with legal requirements.
  • Fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices or order confirmations).
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Fulfill the purposes for which you provided the data or that were described when it was collected.
  • Notify you about changes to the Website, products, or services.
  • Ensure that the Company presents the Website content in the most effective manner for you and for your computer.
  • Administer the Website and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes.
  • Improve the Website, products or services, marketing, or customer relationships and experiences.
  • Enable your participation in the Website’s interactive, social media, or other similar features.
  • Protect the Website, the Company’s employees, or the Company’s operations.
  • Measure or understand the effectiveness of the advertising the Company serves to you and others, and to deliver relevant advertising to you.
  • Make suggestions and recommendations to you and other users of the Website about goods or services that may interest you or them.
  • Contact you about its own and third parties’ goods and services that may be of interest to you. (For more information, see “Your personal data use choices” below.)
  • Enable the Company to display advertisements to its advertisers’ target audiences. Even though the Company does not disclose your personal data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

4. Disclosure of your information

The Company may share your personal data with:

  • Any of the Company’s affiliates.
  • Business partners, suppliers, service providers, subcontractors, and other third parties that the Company uses to support its business (such as analytics and search engine providers that assist the Company with Website improvement and optimization). For example, the Company uses ClickBank to power one of its online stores (you can read more about how ClickBank uses your personal data here: https://support.clickbank.com/hc/en-us/articles/360004057131-ClickBank-Privacy-Policy. The Company also uses Google Analytics and CB Split to help the Company understand how its customers use the Website.
  • Third parties such as third-party publishers and advertisers to market their products or services to you if you have not opted out of these disclosures. We contractually require these third parties to keep that personal data confidential and use it only for the contracted purposes. For more information, see Your personal data use choices.

The Company may also disclose your personal data to third parties:

  • If the Company sells or buys any business or assets, in which case the Company may disclose your personal data to the prospective seller or buyer of the business or assets.
  • To a buyer or other successor in the event of merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, where one of the transferred assets is the personal data the Company holds.
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply the Company’s Terms-of-Use Agreement, Terms-of-Sale Agreement, and other agreements.
  • To protect the rights, property, or safety of the Company’s business, its employees, its customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and credit risk reduction.
  • To fulfill the purpose for which you provide it.
  • For any other purposes that the Company discloses when you provide the data.
  • With your consent.

5. Cross-border data transfers

The Company is based in Canada. For operational reasons the Company may process, store, and transfer personal data it collects, in and to a country outside your own, with different privacy laws that may or may not be as comprehensive as your own.

Where the Company does so, and where the Company is required to under local law, the Company will put in place appropriate mechanisms to ensure that your personal data receives an adequate level of protection where it is processed.

If you are located outside of Canada, the Company advises you that your personal data may at times be accessible by persons who are located worldwide including in countries that the European Commission or other geopolitical regions have not determined to provide the same adequate level of data protections in your country, province territory, or geopolitical region. By submitting your personal data or engaging with the Website, you consent to the Company’s transfer, storing, or processing, including the transfer of your data across international boundaries to jurisdictions anywhere in the world as permitted by local law.

If you are a European Economic Area (EEA) or Switzerland resident or otherwise located in the EEA or Switzerland, please note that your information will be transferred outside of the EEA or Switzerland, including to the United States.

If you are a United States resident or otherwise located in the United States, please note that personal data transfers outside of the United States may result in your data becoming accessible to foreign jurisdiction’s law enforcement or other authorities.

6. Your personal data use choices

The Company strives to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. The Company has established the following personal data control mechanisms:

  • Promotional offers from the Company. If you do not want the Company to use your personal data to promote its own products and services, or third parties’ products or services, you can opt out by sending the Company an email at info@pelvicfloorstrong.com with your request to unsubscribe. You may also opt out of further marketing communications by replying to any promotional email the Company has sent you or following the unsubscribe links on that message. Your opt-out will only apply to promotional communications from the email address that emailed you unless you explicitly state in your request that you want to be removed from all Company email lists.
  • Promotional text messages from the Company. If you have opted in to receive promotional text messages from us, we may use your personal information to communicate with you via SMS text message for various reasons, including, but not limited to, notifying you of promotions and offers and providing you with updates on new product launches and releases. You may opt-out at any time by replying “STOP” to any message, or by emailing us at info@pelvicfloorstrong.com.
  • Web Analytics. You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/. You may opt out of the aggregation and analysis of data collected about you on our website by CB Split by contacting them at sales@cbsplit.com.
  • Third-Party Advertising. If you do not want the Company to share your personal data with unaffiliated or non-agent third parties for promotional purposes, you can opt out by sending the Company an email stating your request to info@pelvicfloorstrong.com. Your opt-out will not apply to personal data already shared with third parties prior to the date you opt out.
  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly. For more information about tracking technologies, please see Cookies and automatic data collection technologies.
  • Targeted Advertising. If you do not want the Company to use data that it collects or that you provide to the Company to deliver advertisements according to its advertisers’ target-audience preferences, you can opt out by sending the Company an email stating your request to info@pelvicfloorstrong.com. For this opt out to function, you must have your browser set to accept browser cookies. Your opt-out will not apply to personal data already shared with third parties prior to the date you opt out.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website/or other opt out mechanism.

The Website may, from time to time, contain links to and from the websites of the Company’s partner networks, advertisers and affiliates, or plug-ins enabling third-party features. If you follow a link to any third-party website or engage a third-party plug-in, please note that these third parties have their own privacy policies and that the Company does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties.

7. Accessing and correcting your personal data

You may send the Company an email at info@pelvicfloorstrong.com to request access to, correct, or delete any personal data that you have provided to the Company. The Company may not accommodate a request to change data if the Company believes the change would violate any law or legal requirement or negatively affect the data’s accuracy.

8. Data security

The security of your information is very important to the Company. The Company uses reasonable and appropriate security measures designed to protect your personal data from loss, misuse, and unauthorized access, use, alteration, or disclosure. The Company stores all personal data behind firewalls on servers employing security protections. The Company encrypts any payment transactions using SSL technology.

The safety and security of your information also depends on you. Where the Company has given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. The Company asks you not to share your password with anyone. The Company urges you to take care when providing information in public areas of the Website, which any Website visitor can view.

Unfortunately, the transmission of information via the Internet is not completely secure. Although the Company does its best to protect your personal data, the Company cannot guarantee the security of your personal data transmitted to the Website. Any transmission of personal data is at your own risk. The Company is not responsible for the circumvention of any privacy settings or security measures contained on the Website.

9. Data retention

How long will the Company use my personal data for?

The Company will only retain your personal data for as long as reasonably necessary to fulfill the purposes for which it was collected. Thereafter, the Company may retain your personal data for as long as is necessary:

  • to respond to any questions, complaints, or claims made by your or on your behalf;
  • to show that we treated you fairly; or
  • to keep records required by law.

To determine the appropriate retention period for personal data, the Company considers the amount, nature, and sensitivity of the personal data; the potential risk of harm from unauthorized use or disclosure of your personal data; the purposes for which the Company processes your personal data and whether it can achieve those purposes through other means; and the applicable legal, regulatory, tax, accounting, or other requirements.

In some circumstances you can ask the Company to delete your data: see the “Accessing and correcting your personal data” heading below.

In some circumstances the Company will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case the Company may use this information indefinitely without further notice to you.

10. Children’s online privacy

The Company does not direct its Website to minors and it does not knowingly collect personal data from individuals under 18 years old. If the Company learns it has mistakenly or unintentionally collected or received personal data from an individual under 18 years old, it will delete it. If you believe the Company mistakenly or unintentionally collected data from or about an individual under 18 years old, please contact the Company at info@pelvicfloorstrong.com.

11. Do Not Track policy

Do Not Track (“DNT”) is a privacy preference that you can set in your browser. DNT is a way for you to inform websites and services that you do not want certain information about your webpage visits collected over time and across websites or online services. The Company is committed to providing you with meaningful choices about the information it collects and that is why the Company provides you the ability to opt out. But the Company does not recognize or respond to any DNT signals as the Internet industry works toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. For more information, visit allaboutdnt.com.

12. Your California privacy rights

If you are a California resident, you may have certain additional rights. California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal data by the Company to third parties for the third parties’ direct marketing purposes. To make such a request, please contact us. Your EU GDPR and Swiss privacy rights

If you reside in the European Economic Area (EEA) or Switzerland, under certain circumstances, you have rights under data protection laws in relation to your personal data. Our legal basis for processing and collecting personal data varies based on the context in which it is collected. However, we will normally collect personal data only as necessary to perform a contract with you (such as when we provide the Services you request), as noted in this policy, and otherwise with your explicit consent.

You may exercise the rights afforded to you under the Global Data Protection Regulation, including the right to access, correct, update, and/or delete your personal information. You may also object to the further processing of your personal information and request portability of your personal information. You may also withdraw your consent that allows us to collect, store, and otherwise process your personal information, at any time. You may exercise the foregoing rights by contacting the Company at info@pelvicfloorstrong.com. You have the right to complain to an applicable data protection authority; contact information may be found at https://edpb.europa.eu/about-edpb/board/members_en

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, the Company may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, the Company may refuse to comply with your request in these circumstances.

The Company may need to request specific information from you to help it confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. The Company may also contact you to ask you for further information in relation to your request to speed up its response.

The Company tries to respond to all legitimate requests within one month. Occasionally it may take the Company longer than a month if your request is particularly complex or you have made a number of requests.

Changes to the privacy policy

The Company will post any changes it makes to its privacy policy on this page. If the changes materially alter how the Company uses or treats your personal data, it will notify you by email. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring that the Company has an up-to-date active and deliverable email address for you. Please check back frequently to see any updates or changes to this policy.

Contact Information

Questions, comments, requests, and complaints regarding this policy or the Company’s privacy practices are welcomed and should be addressed to info@pelvicfloorstrong.com.